Business to Business Marketing

Have you ever heard the term business to business marketing(B2B) or business to consumer(B2C)?

I am going to show you the meaning of B2B marketing, B2C and the difference between them.

In short, if you want to discover the best strategies for small business marketing type B2B, and how to market your business.

keep in touch.

Let’s get started.

Business to Business Marketing

What is Business to Business Marketing?

B2B marketing is a process that refers to promote products or services to other companies or organizations.

Most companies that promote the products or services to other companies or organizations are using B2B marketing strategy.

In other words, the broad sense of B2B marketing is that there is a transaction between two companies or company and organization, one promotes their products to other(s).

B2B Marketing Features

As you see above, B2B deals with one or more companies(organizations) in order to promote its products or services.

It has many features compared to business to consumer (B2C).

  • It promotes a Big Sales
  • B2b marketing has Big Purchases
  • It deals with a big Volume purchases
  • The main criteria of business to business(B2B) is that provides a huge Volume Sales

These are the main features of B2B, for this reason, most of the companies’ deal with this type of business.

What Type of Companies that B2B Marketing deals with?

The first thing you should know is that there is a difference between B2B marketing and B2C marketing.

The first tends to promote and market the products and services to other businesses and organizations.

However, Business to Consumer (B2C) tends to market the products or organizations to the consumer.

In other words, it deals with the individual, which means it oriented to consumers.

To clarify.

When you talk about B2B marketing, automatically, there is a transaction between two companies or a company and organization.

Against, business to consumer (B2C), there is a transaction between a company and consumers.

I think the difference is clear because most people don’t know the huge difference between them.

If you still have any misconceptions about that, here is the difference between the two terms.

B2B vs B2C marketing?

There is a difference between B2B marketing and B2C marketing.


Business to business (B2B) marketing focus to target the needs, interests, and challenges of companies or organizations.

However, Business to consumer (B2C) refers to the market of products or services with individual(s) consumers.

Examples of Business-to-Business companies

  • Alibaba
  • Salesforce
  • Oracle
  • VMWare
  • Cisco

Examples of Business to Consumer companies

  • Facebook
  • LinkedIn
  • Amazon
  • Pandora
  • Twitter
  • Uber
  • Zillow

In order to clarify the difference and take a wide look at B2B and B2C companies.

I will show you the majority of the difference between them

B2B Marketing:


All customers are focus on Return on Investment (ROI) as the key for measuring the performance in order to evaluate the efficiency and expertise.

Purchase Motivation:

Clients have not driven emotion, but they are driven by logic.


Customers need to be educated and coaching to level up their skills.

Purchase Process:

Customers like and prefer to work with high personality in their domain such as account managers and salespeople.

Purchase Purpose:

Customers focus to make purchases for long-term solutions and build longer relationships with companies.

Number of buyers:

Business to Business contains a small number of buyers

Size of orders:


Value of orders:


Purchase initiation:


B2C Marketing:


Contrary to B2B, customers focusing on deals and needs.

Purchase Motivation:

Customers use their emotion


Customers do not need the education to make a purchase decision

Purchase Process:

Contrary to B2B, Customers prefer to make a purchase directly without they need any account managers, etc.

Purchase Purpose:

The opposite of B2B purchase purpose

Number of buyers:

The number of buyers is long

Size of orders:


Value of orders:


Purchase initiation:


Business to Business Marketing Strategies-B2B Strategies

There are many strategies that you can use to promote your business online.

Here are some best tactics that you have to focus on and take into account.

Content Marketing

If you want to make your business stand out, you should focus on content marketing because it is the king.

In other words, when your business promotes relevant content like blog posts, infographics, videos, etc) your business will easily build brand awareness and get more clicks, deals, and sales.

So, if you want to build your brand, your business should be more valuable compared to other businesses.

 You can run an Ad on different search engines like Google, Bing, Yahoo, Yandex, etc.

The goal is promoting your products on their search engine result pages (SERPs) in order to target the potential customers that are searching for product or service.

Therefore, paid search advertising is one of the best tactics that you can focus to promote your products or services.

There are many platforms like Facebook, Instagram, Linkedin, Pinterest, etc.

You can use those platforms and will run ads for building your brand awareness and promoting your owner's products and services.

Social media marketing keeps an effective strategy and one of the best ways to market your business.

You could use Facebook, Pinterest, Twiter, and Instagram by creating and promoting the amazing content and awesome infographics like videos, images, etc.

If you do not have money to pay and run ads, you can leverage from Search Engine Optimization as a process to drive free traffic and rank your blog posts and pages on SERPs.

Conversion Rate Optimization (CRO)

There is another proven strategy that will help you to get more leads, sales and customers is that conversion rate optimization.

This best strategy refers to create and design great content of your page and modifying all elements of your website or pages.

This strategy can increase the time on site and convert your visitors into leads or customers.

Email Marketing

Email Marketing is one of the best tactics that will help you to get more visitors, leads, and sales.

This tactic refers to sending an email every day or weekly to your subscribers by creating great and valuable content.

If you want to get more opens, replies, and clicks you have to take into account some criteria for optimizing your emails.

1-Optimize your subject line and keep it short.
2-Send your email early
Dazzle your emails with infographics like images, videos, etc.
3-Create a call-to-action (CTA)
4-Use social sharing links
5-And much more

Affiliate Marketing

Affiliate marketing is also a great way to promote your products or services.

You can pay some companies to set up into their websites your products or services by paying them or make a commission between you and your publisher.

This tactic will work well for business to business because will increase the chance to get more visitors and convert them into customers.

Most popular companies use this technique for example amazon, Clickbank, etc.

Therefore, affiliate marketing is a great solution to sand out your business and get more sales.

Pay-Per-Click Advertising

The powerful businesses use PPC advertising, which means you pay for every user who clicks on Ads.

Let’s take an example.

Google Adwords provides you to do PPC Advertising.
Facebook Ad is also a form of PPC advertising.

Types of B2B marketing

This is a list of types of business to business marketing that is very common and popular.


A blog is a great strategy to get free traffic to your business.

 You can create a blog post with amazing content and dazzle it with infographics that can increase the chance to get more traffic.

Especially, when you optimize your articles by practicing the best tactics of SEO, your blog posts can rank higher on SERPs.

 Consequently, you will get massive free traffic from search engines with the great choice to convert your visitors into deals, consumers.

Therefore, the blog keeps one of the best methods to drive traffic into your business.


SEO(search engine optimization) is one of the best to drive more free traffic to your website.

The process is choosing the right keywords that will work well for your business and after that practicing the best techniques of SEO, like On-Page SEO, Off-Page SEO, Link Building, etc.

-Social Media

 Social networks become very important for B2B marketing.

The process is that you can get traffic whether free or paid traffic.

Social media can help you to increase the reach and get more engagements.


The solution is easy, you can run ads like Facebook Ads.

The goal is to get more clicks, leads, and conversions if you targeting the right audience.


Email marketing is an amazing technique to improve your business brand.

You can send an email to your email list by offering unique content, solve problems, etc.

This proven tactic will helps you to build brand awareness, boost sales.

 You could favorite your business with incorporate video content that you will explain the goal of your business, presents your services and your products.

What are the Best B2B Marketing Tools?

Here is a list of proven B2B marketing tools that you can focus to manage your business.

Is one of the best free tools for keyword research, number visit each month,

Checking domain authority(DA) and page authority(PA),

The biggest advantage of this amazing tool is that it contains 4 tools are KWFinder, SERPChekcer, LinkMiner, and SiteProfiler.

Analysis of your competitor is the best strategy that will help you to discover their approach and take the head of SERPS.


With Serpstat you find your competitors and make an audit of your business

In addition to that, you can discover all the backlinks of your competitors.

Create a communication channel between you and your customers that can build a great relationship and increase your brand trust.

With Sendinblue you can do many things such as:

  • Create an email campaign
  • You can track your emails(clicks, opens, and replies)
  • SMS marketing
  • And much more

B2B Marketing Ideas

Here are proven tactics for creating successful business-to-business marketing.

  • The first thing that you have to do is defining your buyer personas.
  • make a wide and huge competitor analysis
  • define your business goals
  • create a detailed approach and best strategic marketing plan
  • take your strategic decisions based on your data-driven


B2B marketing is a long term that differs extremely from business to consumer (B2C).

There are many people confuse between them and I think this article with clear the air and help you to make the difference.

In addition, as you see above, each marketing has its features and strategy to deal with customers and take the right way for going ahead.

As you see above, this type of business needs a powerful approach and actionable strategies for generating more leads, sales and drive more consumers.

So Do You See The Difference Between B2B and B2C?  What Do you Think about This Strategy above?


Business-to-business (B2B), also called B-to-B, is a form of transaction between businesses, such as one involving a manufacturer and wholesaler, or a wholesaler and a retailer. Business-to-business refers to business that is conducted between companies, rather than between a company and individual consumer. Business-to-business stands in contrast to business-to-consumer (B2C) and business-to-government (B2G) transactions.

In Business to Business marketing (also known as B2B or industrial marketing), products and services are sold to other businesses rather than to the general public. The products may be as familiar as office supplies and coffee, or as complex as computer systems and aircraft. Businesses use these products and services as components of their own goods for sale, to support their operations, or to re-sell. Key players in the field include manufacturers, wholesalers, retailers, farms, construction firms, service industries, the government, and non-profit organizations.

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