free seo tools

You are looking for the best and free SEO audit tools list for auditing your website and improve your website's ranking.

By using this ultimate list of SEO tools, you will discover the state of your website, get a free website report or SEO analysis of website, etc.

In this blog post, you will know how you can find the keyword research, competitors, backlinks, top popular articles, and blogs.

 Certainly, these free tools that help you whatever if you are an entrepreneur, bloggers, marketer, etc.

Disclaimer: Some of the links in this article are affiliate links that may provide me with a small commission at no cost to you. However, I have vetted every program in this guide and believe they are the best for generating affiliate revenue. You can read our full affiliate disclosure in our privacy policy.

free seo tools

Don’t forget this checklist of tools is very important for beginners.

If you master some of these free tools, you may optimize your website.

Before starting, let’s take an overview of the main features of these tools.

Keyword Research

By using the keyword research tool:

  • It helps you to search for a list of relevant keywords
  • Allows you to choose keywords with high search volume and low competition
  • You can get traffic for target keywords
  • It helps you to generate a list of LSI keywords
  • Select primary and secondary keywords
  • Identify the keywords that your competitor ranking for

Technical SEO

Technical SEO tools have many advantages such as:

  • Assist search engine bots to crawl and index any website more effectively
  • Allow you to check the correct format of sitemap structure
  • To fix various problems
  • Meta tag errors
  • Internal redirects and duplicate pages
  • Canonical page references

  • Broken links and page crawl problems

Backlinks monitoring

Backlink tools allow you to:

  • Competitor backlinks analysis
  • Analyze the links of your webpage
  • Get competitor analysis
  • Measure ratio of referring domains for backlinks
  • determine and disavow poor backlinks
  • Measure citation flow and trust flow
  • Track the number of dofollow and nofollow links

Rank Tracking

     these tools let you also:

  • follow your website’s ranking
  • Control the average click-through rate and impressions of your website
  • Know the number of keywords ranking
  • Determine top performing gaining and losing keywords

So, these free SEO tools online are divided into a category.

let’s get started to discover how to do an SEO for free and analysis each one and their features.

what are seo tools?
How To Make an SEO Website Audit?

TOP 15 Best Free SEO Audit Tools 2020

Check out the List Of Free SEO Audit Tools Online below

  • 1.Ubersuggest
  • 2.Answer the Public
  • 3.Google’s Mobile Friendly Test
  • 4.Google Analytics
  • 5.Soovle
  • 6.MozBar
  • 7.Ahrefs Backlink Checker
  • 8.Yoast SEO
  • 9.Seobility
  • 10.Google Search Console
  • 11.Bing Webmaster Tools
  • 12.Keyword Explorer
  • 13.SEOquake
  • 14.Google My Business
  • 15.Keyword Tool


Ubersuggest is one of the top free SEO audit tools for keyword research, website checker, etc.

Firstly, it shows you search volume of keyword that you search, SEO difficulty(SD) or SEO score, paid difficulty and Cost Per Click.

free seo tools

In addition, it helps you to take an overview of your focus keyword such as.

  • Keywords ideas
  • Suggestions keywords
  • Related keywords
  • Questions about that keyword
  • Prepositions
  • Comparisons
best free seo tools

Also, another advantage of this tool is that help you to find the top page title that has the best content related to your keyword research.

free seo software

Consequently, the powerful of Ubersuggest is that you know how many links you need to build in order to improve the ranking of your website.

to Sum up, Ubersuggest is an amazing tool for SEO

Get It: Ubersuggest

2.Answer the Public

answer the public free seo tools

It’s an amazing tool that you can use to generate a massive of questions for keyword sets.

To clarify, Answer the Public is different compared to other tools, that means, it generates a list of questions based on platforms which that people ask, like.forums, blogs, and social media.

it is one of the popular and best SEO audit tools.

Get It: Answer The Public

3.Google’s Mobile Friendly Test

You have a website,blog,eCommerce website,etc.

But, is your business optimized for mobile devices ?.

If not the case, you have to optimize it.

For this reason, Mobile-Friendly Test tool allows you to see it is adapted to use on a mobile device or NO.

Here is an example:

google mobile friendly test free seo tools

However, if your page is not mobile-friendly, this tool gives you some specific information to resolve that.

Get It: Mobile Friendly Test

4.Google Analytics

Google Analytics is a service offered by Google in order to monitor your website in real-time.

goog;e analytics free seo tools

This tool provides a lot of data about websites like traffic sources, location demographics, number of visits, etc.

it's one of the greatest free SEO audit tools very used by the digital marketers.

Features of Google Analytics

  • Het an audience overview such as about the number of users.
  • You can know how many new users each day
  • Number of sessions
  • Number of sessions per user
  • Location demographics of users.
  • Traffic source.
  • Active users.
  • Pageviews
  • Average time on site or dwell time
  • Bounce rate

There are many features of Google Analytics.So, each digital marketer should be using this tool because allows to measure your website and get any information’s about it.

Get It: Google Analytics


  You are looking at all suggestions related to your keyword research.

 this amazing tool allows for discovering all search suggestions and one of the best SEO tools for WordPress.

Are you ready?

So, Let’s get started.

Firstly, you type your keyword research.

after that, this tool collects data from different search engines and suggests you all keywords searched by people when search on that keyword.

These suggestions keywords are divided into search engines and platforms such as Google,Yahoo,Bing,youtube,, etc.

soovle free seo tools

Get It : Soovle


Mozbar is one of the best free SEO audit  tools and free SEO software that you can use to take an overview on any page or website.

It’s a web browser extension that you can set on Google chrome.

Due to MozBar, you measure page authority, domain authority, number of links linked to a page, etc.

moz free seo tools

Also, this tool allows you to discover on-page elements of any page such as URL, Page Title, Meta Description, and Meta Keywords.

Features of MozBar

  • It proposes page ranking on search engine google
  • Page authority and domain authority of any webpage or website
  • Information about website
  • Social Media Metrics

Get It: Mozbar

7.Ahrefs Backlink Checker

Ahrefs Backlink Checker helps you to analyze any website and get the most information that means you could make website audit. For example:

  • Domain rating
  • Number of backlinks
  • Referring domains
  • Top backlinks
  • Best top  anchors
  • Top  pages

Get It: Ahrefs Backlink Checker

8.Yoast SEO

Yoast SEO is a free WordPress plugin for the optimization website.

Due to Yoast SEO, you optimize the content of the page for search engines.

On the other hand, this tool very used by digital marketers because it very specializes in the optimization content of page or post.

For example:   

yoast free seo tools

As you see, Yoast SEO plugin helps to optimize title, URL and improve the readability of your content.

In addition to that, you can enable page or post preview on search engines.

Get It:Yoast SEO


seobility free seo tools

   Seobility is a great free tool that is one of the top of free SEO tools for optimizing your website for search engines.

 This tool based on SEO checker, Keyword Check,SEO site audit, etc.

 The advantage of this tool is that it lets you discover your entire website optimization.


Best Features of Seobility

  • Loading pages
  • SEO Score
  • Sitemap issues
  • Page quality
  • Page structure
  • Links on page
  • Meta specifications

  As you see, Seobility gives you all the information about the website. So, it’s a great free tool.

Get it: Seobility

10.Google Search Console

google search console free seo tools

You want to shine your website on search engines. So, set up a Google Search Console.


Because this amazing tool helps you to fix issues .

  • Mobile usability
  • Total clicks
  • Total impressions
  • URL inspection
  • Performance of website
  • Sitemap status
  • Indexation URLs and their status
  • Coverage
  • Enhancements

This tool is very used by digital marketers and owners of the website in order to measure their sites.

Get It: Google Search Console

11.Bing Webmaster Tools

Optimization website for Bing. 

You should optimize your website for any search engine in order to get more traffic and improve the domain authority of your website.

So, Bing Webmaster tools is a free tool as google search console but for Bing.

Best Features of Bing Webmaster Tools.

  • Reporting about website
  • Configuration
  • Diagnostics
  • Sitemap
  • Keyword Research

On the other hand, you can also get keyword ideas generated from Bing.

Get It: Bing Webmaster Tools

12.Keyword Explorer

      Keyword Explorer is an amazing tool to analyze a website, keyword research, SEO test free.

      It lets you get an overview of that keyword

keyword explorer free seo tools

  Best Features of Keyword Explorer.

  • Monthly volume
  • Difficulty
  • Organic CTR
  • Priority
  • Keyword Suggestions
  • SERP Analysis

Also, the best advantage of this tool is that shows you the best page title and URL ranking on SERP for that keyword research.


SEOquake is a powerful toolbar that you can install for your browser.

This great toolbar lets you make a free website SEO audit  on any website, examine internal and external links, compare domains & URLs in real-time.


Get It :SEOquake

14.Google My Business

Claim your Business on Google:

google my business

If you want to improve and optimize your local SEO for your business.

Therefore, Google My Business is suitable for you.

Even more, this free tool plays the greatest role for you because of increases your ranking in Google Local Pack, Local Finder, Google Maps and include your information about a business such as a Name, Adress and Phone Number(NAP).

So,optimize your Google My Business Listing in order to claim your business.

Get It: Google My Business

15.Keyword Tool

keyword tool

Keyword Tool lets you get ideas about your keyword research, which that means you, get a massive volume of keyword suggestions, questions, and prepositions.

That is to say, you customize keyword suggestions by analyzing some indicators as search volume, Competition, Trend and CPC.

Get It: Keyword Tool

To sum up, there are many free SEO tools that you can use. But the best free tools are cited below.

Best Paid SEO tools

This is an SEO paid tools list, these awesome tools so advanced compared to free SEO audit tools.


ContentFly is an amazing content management SaaS product, it helps you to automate the content outsourcing process.

in short,ContentFly has many features such as search engine optimization that means it allows you to create unique content for your articles in order to be friendly and viewable on different search engines, increase traffic on your website, etc.

Problems will ContentFly solve

  • Traffic

This great solution offers you many blog topics and unique content suitable for any topic trough Content Fly’s dashboard and powerful articles will be delivered to your email.

  • Outsourcing

    By using this great solution, you can order topics for your blog which means you need only describe your topic, word count and other elements and you will receive the content on time.

  • SEO-Ready Content

Another advantage of ContentFly is that when you order content. Therefore, your articles are friendly and easy to be highly visible on search engines.

Consequently, when your topics are optimized and highly content you will get more traffic. 

for more information click on this button below:

SE Ranking

SE Ranking is a great all-inclusive cloud-based SEO that offers many benefits for better search engine optimization.

In addition, SE Ranking provides robust SEO tools, if you want to make your business has a solid online presence you can use this great tool.

Problems will SE Ranking solve :

  • Competitor research
  • Keyword suggestion
  • Website audit
  • Social Media Management
  • Backlinks monitoring
  • SEO Reporting
  • On-Page SEO audit
  • Traffic Analysis

for more information click on this button below:

Keyword Revealer

Keyword Revealer is a solid keyword research tool that helps you to find more keyword ideas based on keyword and evaluate each keyword in order to discover other factors such as Difficulty Score, Monthly Volume, Volume Trends, etc.

So, this awesome tool is a paid SEO keyword tool that has been solved many issues.

Problems will Keyword Revealer solve :

  • Keyword Research

When you seed your keyword, keyword revealer will generate massive keyword ideas related to your keyword.

  • Competitor Based Keyword Research

    This great tool lets you also find out all keywords that your competitors are ranking for, just type a URL of your competitor and you will get all keywords data.

  • Keyword Difficulty

       You can also evaluate your keyword and keyword ideas concerning the            Difficulty Score.

       So, you will discover what are the keywords you will target for better ranking on different search engines.

  • Keyword Brainstorming

    Another advantage of keyword revealer that helps you to discover long-tail keywords that you can target for better ranking.

        for more information click on this button below:


   SerpStat is an SEO platform for SEO, Content Marketing and PPC.

   This platform tool based on 5 tools such as.

  • Keyword Research
  • Rank Tracking
  • Competitor Analysis
  • Backlink Analysis
  • Site Audit

Problems will SerpStat solve :

  • Backlink analysis
  • Competitor research
  • Improve search engine ranking
  • get more traffic
  • SEO audit
  • improve conversion rate

     for more information click on this button below:


Mangools is a suite of SEO tools that means when you sign up you will get access to five SEO tools.

So==>“Mangools is not only an SEO tool but a suite of five SEO tools

In short, this entire SEO tool contains 5 SEO tools are:

  1. KWFinder
  2. SERPChecker
  3. SERPWatccher
  4. LinkMiner
  5. SiteProfiler

Problems will Mangools solve :

  • SERP(Search Engine Result Page)
  •  Number visits per month
  •  Average cost per click of any  keyword
  • Page Authority,Domain(PA),Domain Authority(DA)
  • The number of google searches for the keyword over the last 12 months.

  • Questions(KWfinder)
  • Autocomplete

for more information click on this button below:


Checkbot is a great browser extension that will help you to audit and monitor your website SEO, speed and security.

Problems will Checkbot solve for instance:

  • It helps to analyze your competitors
  • Link management
  • Make an entire audit on your website
  • Tracking your Keyword 
  • Keyword research
  • Check SEO of your website
  • Test Website speed
  • Website security
  • Discover broken links

Also, there are many problems are solved by Checkbot,if you want more information, you can sign up through this link.

for more information click on this button below:


WebCeo is a great cloud-based platform SEO for audit any website for small businesses and large SEO agencies to discovering all issues and problems on the website.

This amazing tools has been resolved like

  • You can get unlimited keyword suggestions
  • Helps you to make a technical audit on any website
  • Discover the structure of the site
  • Lets you to check Backlink quality
  • Analysis your homepage
  • Provides link building tools
  • White-label SEO platform

      for more information click on this button below:


WordTracker is a Keyword Research Tool that allows you to find many keywords and what keywords used by your competitors.

Features of WordTracker

  • Related Terms

    This pretty tool is also one of the best paid SEO tools 2020  that you use to find long-tail keywords that can boost your ranking on google.

  • SERP

     Normally, when you choose a keyword you must number of competitors.

So, Wordtracker helps you to resolve this situation.

  • Analyze Keywords

You can analyze all keywords used by competitors websites

  • Massive Keyword Database

    Also, you can generate a massive keyword list based on the keyword used by the competitor.

Therefore, you can get more traffic, more customers and more conversions.

 for more information click on this button below:


Long Tail Pro is the best tool for keyword research that helps you to find all reveal keywords that your audience search for.

But, this version doesn't include free SEO audit tools, you have pay to get more services.

Long Tail Pro Features

  • Long Tail Pro helps you to generate hundreds or thousands of unique long-tail keywords
  • It helps you to make local searches
  • shows you advertiser competition
  • lets you also to search by number of words
  • Competitor analysis that means it shows all top pages (Title, URL) that are on google search engines for that seed keyword and their keywords

In fact, Long Tail Pro is a pretty tool that you can to boost your business and drive more traffic into your business.

for more information click on this button below:


Bersuh is the “SEMrush’s affiliate program” for SEO that you have to pay to access more services.

Problems will SEMrush solve

  • Find all keywords that you’ are ranking on Google, Yahoo and Bing.
  • Uncover your competitors and the keywords that they ranking for.
  • Discover the backlinks of your competitors.
  • Remove toxic links linked to your website.
  • Tracking keywords.
  • SEO ideas.
  • Backlinks audit.
  • Site errors.
  • And more.

for more information click on this button below:


RankPay is an amazing SEO service.

With RankPay you can:

  • Create a unique content
  • Content for marketing
  • Claim your local business
  • Optimization your content based on SEO
  • Blog management
  • Maintain your website

Problems will RankPay solve

  • you can easily type your domain name after that seed all keywords that you want to see their SEO difficulty. So, you will get an overview of all these keywords on different google search engines like Google, Bing, and Yahoo.
  • generate massive keyword suggestions with monthly searches.
  • it gives a recommendation for each keyword.
  • build local citations.

for more information click on this button below:

Which SEO Audit Tool is The Best for you?

make an SEO audit for your website is extremely very essential.
basically, all these SEO audit tools are amazing tools for you in 2020.
So, you can use these tools whatever paid or free SEO audit tools in order to discover which one is best for you.

thanks for telling us about your experience with these free tools.
if you have any questions, suggestions or recommendations, let us a comment down below.

Related Post


Leave a Comment

Copyright © 2024 Design by Webexcept

Follow Us